Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website.

Think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people get sick and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic. That is the very concept of viral marketing. The idea is to get everyone to spread your marketing message around because they want to.

Now let’s look at using an E-book to start your viral marketing campaign. First you create an E-book… a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend… and you give it to three people. In the book you encourage those three people to give it to their friends and family.

Before you know it the E-book is spreading across the Internet like wild fire. Digital information duplicates easily and quickly so before you know it, thousands of people could be reading your free E-book.

Make certain that you let people know that they have permission to forward the E-book around the Internet. When you create the E-book, you have the right to give people certain rights. One of those rights could be that you allow them to give the book to other people. Make it clear that this book is free to give away.

You can write the E-book yourself, use private label content or you can hire a ghostwriter to prepare the content. There are a lot of ways to create an E-book. Once you have your E-book written, use software to create your E-book.

Source :
Armaan Bhati
WMR Zone and The Running Directory

The digital edition of a magazine is also very powerful as a marketing and circulation building tool since almost everyone understands the concept of seeing a magazine in digital format.

Digital magazines are becoming a popular new tool for publishers to replicate their print layout online. The digital magazine presentation leverages your work and design efforts online in every issue.

A digital magazine is an electronic reproduction of a magazine issue that is formatted for a digital medium. Today's most popular presentation of this format is on a computer monitor viewed in a similar to print layout with the ability to navigate as if the reader is turning pages.

Pressmart delivers print publications including newspapers, magazines, journals and catalogs over the new media distribution channels including web editions, mobile editions, podcastable content, RSS feeds, social networking and content aggregation services. Pressmart helps publications execute the new media delivery strategy without getting their feet wet.

Since publications, whether small or large, shouldn’t be spending a massive investment and time in executing their new media strategy, Pressmart offers its services on a Software-as-a-Services (SaaS) model, giving the critical time-to-market advantage to Publications. Publications can decide today and get a market-ready product tomorrow.