| How do travelers make hotel reservations? -
03-06-2008
How do travelers make hotel reservations? In particular, travelers from overseas.
This is what I'm trying to figure out. I need to promote a hotel; obviously, I need to deliver a result. There are a couple of different promotion methods, PPC, SEO and affiliate program (kind of). I get the impression that marketing using a type of affiliate program scheme is one of the most effective methods to promote. More specifically, using travel website like
Travelocity
Expedia
Orbitz
Hotels.com
seems like very effective. And thus, my question, "How do travelers make hotel reservations? In particular, travelers from overseas." If, say, 60% of travelers make hotel reservations using these websites, then the hotel that I am going to promote must get their hotel listed in these websites. That's what I'm trying to figure out. |