Benefits of Pay Per Click

pinkapple · 02-24-2009

I am not trying to discourage the use of PPC, but I guess it's only fair to share some of its disadvantages as well. Like extra contextual delivery, bid price inflation, and some clickthrough fraud (because as soon as Google widened the remit of AdWords to display advertisements on third party ‘content network’ websites under the AdSense programme it provided an avenue for dishonest website owners to defraud the system.).
That's why rigorous campaign monitoring is crucial if an advertiser is going to detect, and receive recompense for, systematic clickthrough fraud.

marshtric · 03-02-2009

Pay per click has its advantages over advertising in the local newspaper or directory. For one, you only pay when someone actually clicks on your advertisement. When it comes to the paper products you will pay a flat rate for simply appearing. Impressions are defined as the number of times your advertisement appears but is not clicked on. So if you sell widgets ,and ten users see your ad, and only five users click on the ad, you will have 10 impressions with only 5 true clicks.

Rossywin · 07:26 AM

Pay per click advertising has many advantages over the organic search results. Here are just a few:

Instant Traffic - Pay per click advertising can provide instant traffic to your website. After you set up your account, you see the results immediately. Moreover, if you are willing to outbid your competitors, you are almost guaranteed a top position (assuming you have a decent ad and your landing page is relevant). With regular search engines, nothing is guaranteed. It may take months for your site to get listed in the search engines, and even if it does get listed, it may be buried so far down in the search result pages that nobody will ever find it. Achieving a top ranking in regular search engines takes time and patience -- so much so that companies must devote considerable staff time to it.Targeted Traffic - Traffic generated by pay per click advertising is usually more targeted than from organic results because webmasters can control the keywords that they are found under.

Control & Flexibility - Pay per click advertising offers you greater control and flexibility than regular search engines. As an advertiser, you have complete control over how much you are willing to pay for increased traffic. You can place bids based on your marketing goals and your budget. Moreover, since many bidding mechanisms are live and update your website's ranking immediately, you also have flexibility. For example, if you currently hold the #5 spot in a pay per click search engine, and notice that on Mondays and Tuesdays your stream of visitors slows to trickle, you can increase your bid on those slow days to get a higher ranking and consequently more hits. The possibilities are endless.

Limo Hire

02-24-2009	#11
pinkapple Newbie Join Date: Feb 2009 Posts: 30	I am not trying to discourage the use of PPC, but I guess it's only fair to share some of its disadvantages as well. Like extra contextual delivery, bid price inflation, and some clickthrough fraud (because as soon as Google widened the remit of AdWords to display advertisements on third party ‘content network’ websites under the AdSense programme it provided an avenue for dishonest website owners to defraud the system.). That's why rigorous campaign monitoring is crucial if an advertiser is going to detect, and receive recompense for, systematic clickthrough fraud. business coach life \| business coaches

03-17-2010	#13
Rossywin Newbie Join Date: Mar 2010 Posts: 22	Re: Benefits of Pay Per Click Pay per click advertising has many advantages over the organic search results. Here are just a few: Instant Traffic - Pay per click advertising can provide instant traffic to your website. After you set up your account, you see the results immediately. Moreover, if you are willing to outbid your competitors, you are almost guaranteed a top position (assuming you have a decent ad and your landing page is relevant). With regular search engines, nothing is guaranteed. It may take months for your site to get listed in the search engines, and even if it does get listed, it may be buried so far down in the search result pages that nobody will ever find it. Achieving a top ranking in regular search engines takes time and patience -- so much so that companies must devote considerable staff time to it.Targeted Traffic - Traffic generated by pay per click advertising is usually more targeted than from organic results because webmasters can control the keywords that they are found under. Control & Flexibility - Pay per click advertising offers you greater control and flexibility than regular search engines. As an advertiser, you have complete control over how much you are willing to pay for increased traffic. You can place bids based on your marketing goals and your budget. Moreover, since many bidding mechanisms are live and update your website's ranking immediately, you also have flexibility. For example, if you currently hold the #5 spot in a pay per click search engine, and notice that on Mondays and Tuesdays your stream of visitors slows to trickle, you can increase your bid on those slow days to get a higher ranking and consequently more hits. The possibilities are endless. Limo Hire Last edited by Rossywin; 03-17-2010 at 07:26 AM.

03-02-2009	#12
marshtric Newbie Join Date: Nov 2008 Posts: 12	Pay per click has its advantages over advertising in the local newspaper or directory. For one, you only pay when someone actually clicks on your advertisement. When it comes to the paper products you will pay a flat rate for simply appearing. Impressions are defined as the number of times your advertisement appears but is not clicked on. So if you sell widgets ,and ten users see your ad, and only five users click on the ad, you will have 10 impressions with only 5 true clicks.