Why keywords disappears from top ten ranking in google?

Hi, Can any one tell why keywords disappears from top ten ranking?

What should be done to back it in top ten?

Search engines are constantly compiling information. You may experience your key word text disappearing, due to the listing, of what the engines consider more relavant. More stuff gets added minute by minute.

It's a juggle. You need to constantly have fresh relavent material to feed the engines, if you want to stay on top.

If your targeted keyword are highly competitive there is greater chance of slipping position as numerous websites are entering the fray all the time and thereby making it almost impossible to retain position for a long time. The best to keep your position intact, you have to run all time that simply mean you have to get links from different sources as far as possible.

I think you have to update your side according to keyword you was using and also you need to create back links to your site as much as you can because this is the only option for you to keep the good ranking of your site. The reason of creating he back links are very simple that search engine will check the links to your site and if you greater number of links then others then you will get higher ranking.

What you think that you always remain at top position, other competitors just sit and watch.
Make back links more and more.Defeat your competitors to achieve Top rank again.

The search engine is like a river, the water doesnt stay at one place... so when new listings or information or keywords are entered the old just goes off from that location. so need to keep working on that. Thanks

It depends if you have been linking to bad neighbourhoods, as some search engines will penalise you.

Choosing the right keywords and keyword phrases is the first and the most important step on a way to a successful website and improved search engine rankings. The keyword factor is the one that will decide whether your website promotion campaign will be a success or a miserable fail.

today market is very much competitive for top search query so there is chance to brake down your ranking suddenly from top else may be possible that google updating there database so it will get back in few day otherwise you have to build more back links.best luck

It may due to the following three reasons

1. The links to your website are being devalued by Google.

2. The links to your website are being removed.

3. Your competitors acquiring better links than your's and hence beating you in the SERPs