What are the pros and cons of SMO?

Can anyone explain the all aspects of social media optimization...........

Visit this site Pros and Cons of SEO and SMO and i hope this will be useful to know about SMO pros and cons

Social Media Optimization is methodization of social media activity with intention of attracting unique visitors to website. Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

SEO (Search Engine Optimization) is the process of raising the number of quality traffic to site from search engines by obtaining and increasing rankings in the search engine for keywords related to the website being marketed. . Usually, the earlier a site is presented in the search results, or the greater it "ranks," the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Social Media Optimization is great for quick traffic, if done correctly it can increase popularity of website but one great disadvantage of SMO is that it give you plenty of traffic in short term and only more effective in some niches.