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Old 11-21-2007   #1
Shadab Shadab is offline
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Default Search Engine Optimization

What is SEO ?

The process of designing the web site to attract search engine spiders and improve a site's ranking for relevant keywords within a search engine's database.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.

White Hat SEO

White hat SEO tends to produce results that last a long time. A SEO tactic, technique or method is considered white hat if it conforms to the search engines' guidelines and involves no deception.

It is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. And is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders.

Black Hat SEO

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception.

One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.

Search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. (See this case : Why Does Google Hate Widgetbucks? - ShoeMoney® )



Will be continued in the next of the series of articles...

My periodic table contains only 1 element : the element of Surprise.
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Old 07-12-2008   #2
MakeMoneyOnline MakeMoneyOnline is offline
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Very good description of SEO
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Old 07-14-2008   #3
sujith.it sujith.it is offline
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Great description. Thanks
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Old 07-14-2008   #4
Shadab Shadab is offline
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Thanks for the replies, guys.

My periodic table contains only 1 element : the element of Surprise.
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Old 10-05-2008   #5
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Search engine optimization (SEO also search optimization) is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines and importantly ensuring that external links to the site are correctly titled and in abundance. This is done with the aim of achieving a higher organic search listing and thus increasing the volume of traffic from search engines.
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Old 10-05-2008   #6
Rik9000 Rik9000 is offline
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Good description of SEO but useless information thats all
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Old 10-06-2008   #7
Denniz Denniz is offline
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Thanks for sharing the information.

Company: Lexel Technologies Pte Ltd
Product Info: MoCo SMS Suite
My blog: Gooner Blog, Pet directory: FurryTale.net
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Old 10-06-2008   #8
qwest21 qwest21 is offline
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One thing which I like about this post is you have defined this with illustration. Like Widgetbucks and Google. This really make us (new bie) understand easily. Looking forward for more posts of yours.
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Old 10-12-2008   #9
tom2000 tom2000 is offline
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Search engine optimization (SEO also search optimization) is the process of editing and organizing the content on a webpage.
Tom
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Old 10-13-2008   #10
rajshree rajshree is offline
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nice post. but gray hat seo is also one of the seo type....
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