07-24-2008
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| Web Developer Join Date: Feb 2007 Location: Bhopal Posts: 2,746 iTrader: 100%
(1) | 5 SEO Mistakes Hidden Text
A sure shot way to get penalized ! Text and hyperlinks which are visible to search engines but not to normal human web surfers are a big no-no. Here are a couple of ways using which webmasters hide the text :
- Using the same color for text and background.
- Use of display : none for the sole purpose of hiding text from visitors.
- Creating links using characters like a dot (.) , comma (,) and / or hyphen (-) Cloaking
Delivering a specific page to the GoogleBot or any other search engine spider, and serving an entirely different page to a human reader is considered as Cloaking. (usually User-Agent based server-side processing and JavaScript redirects are employed)
Relevant Read : Cloaking, sneaky Javascript redirects, and doorway pages Keyword Stuffing
Search engines, especially Google, now give very less importance to the meta keywords tag in the document head while indexing and ranking a webpage. So why should you ? Stop putting too many and / or irrelevant keyphrases in the keyword meta tag. Keep the number of keywords in the tag usually to less than 12. Less number of keywords is not a problem. Misusing Heading Tags
Using multiple H1 tags on a single webpage *can* have negative effects. Heres a quote from an article on SEOMoz :Headers are informational not presentational. Each page should contain only one H1 tag but can have any number of H2s and subsequent levels of header tags. By loading a page with numerous H1 tags they are creating a semantically incorrect page with suspicious emphasis on the H1 tag. Read the full article : H1s and H2s - The Right Tool for the Job. Bad Linking Strategies
Link only to websites / webpages which are relevant to yours. Don't make your webpage look like a Link Farm (definition). Keep the number of outbound links from a particular page to less than 100 or so. Also try to get links which are from relevant content pages. (Refrain from 'anchor text spamming' ; make your inbound links look natural).
If your website has been penalized by Google, you can file a reconsideration request here : https://www.google.com/webmasters/tools/reconsideration
Hope you all find this useful. My periodic table contains only 1 element : the element of Surprise. |
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