3 Reasons Why Meta Tags Are Still Important

lailai · 07-27-2008

When people first look into optimizing their website in order to gain better placement in the search engines one of the first things that comes to mind is the web site’s meta tags. The meta tags contain information such as the keyword or keyword phrases that best describe the information or theme of a website as well as a short description about the site.

But of the years the importance of meta tags has been downplayed or ignored because of the lack weight given to them by search engines for rankings. But there are reasons why you will still want to pay attention to them.

Back in the early days of search engines meta tags were often the most important and sometimes the only tool you needed to ranking highly for keyword phrases. This made it very easy for sites to rank highly for terms that had nothing to do with the actual content of the site thus making the search engine results pages full of sites that were not relevant to the user.

In a effort to show more relevant search results search engines had to add additional factors and criteria into the way they ranked a website. Since then search engines have been paying much more attention to the content of a site as well as a number of other factors. And even though these days some search engine such as Google pay little if any attention to meta tags in an effort to improve the quality of search results, there are still reasons why they should be an important part of search engine optimization.

Some Search Engines Still Give Weight To Meta Tags - Search Engines such as Yahoo and MSN still use meta tags as part of the determining factors for ranking a site. Although the amount of importance may be small, when it comes to search engine optimization (SEO) every little bit helps. Think of it as dotting your I’s and crossing your T’s.
It Can Help Increase Traffic To Your Site - Often search engines will use your title tags as the linked text for your site with either the whole or part of the description underneath it on the results page. A well written title tag and description can entice someone to click on your link. How many times have you searched for something and clicked on a result based on the linked text of description.
Help Optimize Individual Pages - Each page of your website should have different keywords and descriptions that reflect the content on those pages. This can help when trying to optimize different sections of your site for different keyword phrases. Search engines may then display that exact page in the results directing visitor to that specific section rather than just the home page.

These techniques for using meta tags will not guarantee search engine placement but when combined with a complete search engine optimization campaign can help. And when it comes to optimizing your site for the search engines every little bit counts.

Shadab · 07-29-2008

A good read.

A meta tag which is of hardly any importance today is the 'Keywords' meta tag.
Search engines like Google have started to ignore it big time.

The Description meta tag is still important.

TryUsOut · 07-30-2008

Even though meta tags are not weighed by Google that much now a days in their algo - I would still include them. It is a great way to completely present your site to the search engines IMO and Yahoo tends to give more weight on them as well as compared to Google.

rajshree · 08-12-2008

Nice post.

Meta description tag is very important

andylewis · 09-02-2008

Hi,
Title and description tags are very important.
Andy

Hafsoh · 09-18-2008

They are still important cos some search engines use the contents of the description tag to display the snippet of information about the page in the search results page.

rajshree · 09-19-2008

You can find more information on meta tags here:

Meta element - Wikipedia, the free encyclopedia

Larry · 09-20-2008

Really very needful post it is.

Meta title and meta desc are very very important for SEs.

brainseo · 03-05-2009

Just these meta tags are important
1 Title Tag
2 Description Tag

Good post though thanks for sharing valuable knowledge.

micoblanco · 03-05-2009

For me, aside from the SE-benefits that we get from meta tags, they are also important because it's the information (title and description) that will going appear in SERPs when Internet users search at search engines. It can play a vital role in terms of whether the Internet users will click or will not click our websites in SERPs.

07-27-2008	#1
lailai Newbie Join Date: Jul 2008 Posts: 14	3 Reasons Why Meta Tags Are Still Important When people first look into optimizing their website in order to gain better placement in the search engines one of the first things that comes to mind is the web site’s meta tags. The meta tags contain information such as the keyword or keyword phrases that best describe the information or theme of a website as well as a short description about the site. But of the years the importance of meta tags has been downplayed or ignored because of the lack weight given to them by search engines for rankings. But there are reasons why you will still want to pay attention to them. Back in the early days of search engines meta tags were often the most important and sometimes the only tool you needed to ranking highly for keyword phrases. This made it very easy for sites to rank highly for terms that had nothing to do with the actual content of the site thus making the search engine results pages full of sites that were not relevant to the user. In a effort to show more relevant search results search engines had to add additional factors and criteria into the way they ranked a website. Since then search engines have been paying much more attention to the content of a site as well as a number of other factors. And even though these days some search engine such as Google pay little if any attention to meta tags in an effort to improve the quality of search results, there are still reasons why they should be an important part of search engine optimization. Some Search Engines Still Give Weight To Meta Tags - Search Engines such as Yahoo and MSN still use meta tags as part of the determining factors for ranking a site. Although the amount of importance may be small, when it comes to search engine optimization (SEO) every little bit helps. Think of it as dotting your I’s and crossing your T’s. It Can Help Increase Traffic To Your Site - Often search engines will use your title tags as the linked text for your site with either the whole or part of the description underneath it on the results page. A well written title tag and description can entice someone to click on your link. How many times have you searched for something and clicked on a result based on the linked text of description. Help Optimize Individual Pages - Each page of your website should have different keywords and descriptions that reflect the content on those pages. This can help when trying to optimize different sections of your site for different keyword phrases. Search engines may then display that exact page in the results directing visitor to that specific section rather than just the home page. These techniques for using meta tags will not guarantee search engine placement but when combined with a complete search engine optimization campaign can help. And when it comes to optimizing your site for the search engines every little bit counts.

07-29-2008	#2
Shadab Web Developer Join Date: Feb 2007 Location: Bhopal Posts: 2,746 iTrader: 100% (1)	A good read. A meta tag which is of hardly any importance today is the 'Keywords' meta tag. Search engines like Google have started to ignore it big time. The Description meta tag is still important. My periodic table contains only 1 element : the element of Surprise.

07-30-2008	#3
TryUsOut Newbie Join Date: Jul 2008 Posts: 41	Even though meta tags are not weighed by Google that much now a days in their algo - I would still include them. It is a great way to completely present your site to the search engines IMO and Yahoo tends to give more weight on them as well as compared to Google. Red Tree Web Directory online university degree magazine printers umbilical cord stem cells

08-12-2008	#4
rajshree Junior Geek Join Date: Aug 2008 Location: Mumbai Posts: 114	Nice post. Meta description tag is very important Web Design Company India \| Manufacturers Hand Dryers \| Paper Towel Dispenser, Soap Dispenser \| Logo Designing \| SEO Company India

09-18-2008	#6
Hafsoh Junior Geek Join Date: Sep 2008 Posts: 220	They are still important cos some search engines use the contents of the description tag to display the snippet of information about the page in the search results page. Free ecommerce templates == Domain Name Registration == Free Directory Script :: online shopping cart website design :) Link Exchange Forum

09-02-2008	#5
andylewis Newbie Join Date: Sep 2008 Posts: 3	Hi, Title and description tags are very important. Andy

09-19-2008	#7
rajshree Junior Geek Join Date: Aug 2008 Location: Mumbai Posts: 114	You can find more information on meta tags here: Meta element - Wikipedia, the free encyclopedia Web Design Company India \| Manufacturers Hand Dryers \| Paper Towel Dispenser, Soap Dispenser \| Logo Designing \| SEO Company India

09-20-2008	#8
Larry Newbie Join Date: Sep 2008 Posts: 3	Really very needful post it is. Meta title and meta desc are very very important for SEs.

03-05-2009	#9
brainseo Newbie Join Date: Jan 2009 Posts: 6	Just these meta tags are important 1 Title Tag 2 Description Tag Good post though thanks for sharing valuable knowledge.

03-05-2009	#10
micoblanco Junior Geek Join Date: Feb 2009 Posts: 99	For me, aside from the SE-benefits that we get from meta tags, they are also important because it's the information (title and description) that will going appear in SERPs when Internet users search at search engines. It can play a vital role in terms of whether the Internet users will click or will not click our websites in SERPs.