06-09-2009
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| Regular Geek Join Date: May 2008 Posts: 413 | Link Baiting Link bait refers to anything on a website that encourages links from other websites. It can include content, online tools, downloads, or anything else that another site owner might find compelling enough to link to. Link bait is important because most search engines use backlinks as a major factor in determining ranking.
It is an effective tool to increase traffic in your website. More often than not, link bait is a part of a search engine optimization plan. Link bait is any feature or content in a website that attracts or lures other websites to link to that particular website. Link bait should be interesting enough to catch other people’s attention and to entice them to make a link.
Here are some tips on writing successful link bait:
* Link to relevant blogs from the content page and track back those posts. The blogger will be happy to get a free link and may write about your content. Otherwise, the track back URLs will be available for visitors under the post.
* Make the content attractive using related and interesting images and videos. Do not hesitate to use graphs to establish the point.
* Find the appropriate channel or community where it can be inserted: Think of various social media and community sites wherein you can put the bait. There are many portals that some people have been utilizing.
* Don’t get stuck in a single topic. People care about what affects them, and there are a million things you can tie into your site’s content. Give people what they want. Talk about life and give your readers the opportunity to connect with you.
* Your headlines and descriptions that are submitted to social networking sites, blogs and search engines are very important links to this project. Think about what makes you read an email from someone you do not know, or a search result. It is the compelling words in the title and description that will grab the users attention.
Therefore, as a website owner, one needs to present itself distinctively with its quality content and devise plans and methods to gain link popularity. It is basically a search engine optimization technique. Link baits should be made interesting so that it appeals to the fancy or attracts the attention of the potential clients. |
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