It is simple physics (as we found out with experience). You put a Customer Service button on your website; a web visitor clicks on it for help - and finds an 800 number to dial. The 800 numbers for Customer Service that appear on websites are about as common as graffiti on the walls of downtown Manhattan and the experience of calling one; about as pleasant as having a three week old pizza cold out of the refrigerator.

Imagine a different experience. A web visitor clicks on the customer service button and a live chat window pops open. A live operator (yes, one who actually has flesh and bones) greets this visitor and engages in a conversation. As soon as this begins; the visitor builds a relationship with your website - an experience that he/she is sure to remember.

Live Chat support provides customer focused human interaction, ultimately leading to higher rates of conversion.


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